Innovation strategy and service design sit at the core of Mick’s practice. By uncovering insights, framing challenges, and defining clear principles, Mick creates the foundation for bold ideas to be transformed into market-ready solutions.
Innovation Strategy & Service Design
The first use case—an inclusive outdoor fitness project—shows how research, immersion, and prototyping evolved into a distinctive design language and tangible impact. More cases will follow, highlighting how strategy drives innovation across industries.
#1 Case study: Fitness Equipment Project—From Insights to Implementation
