Client: SDI Gifts / Hong Kong
Year of design: 2014

An award-winning kitchen tool that merges a slightly bent chef’s knife with a long, flexible silicone spatula edge. It lets you slice, scoop, sweep, and transfer food in one motion, eliminating constant tool switching and speeding up the entire cooking flow. Smart, simple, and unexpectedly efficient — a small twist that makes everyday cooking feel effortless.

Role: Design Director, Innovation & System Lead, hands-on Industrial Designer.

Scope: Concept creation, ergonomic research, team coordination, industrial design, prototyping, testing, CMF, marketing materials supervision.

Impact: Designed an innovative, award-winning hybrid product that sharpened the brand’s identity and drove strong market appeal and reputation.

The knife won A’Design Award in Italy in 2015 and participated at London Design Festival 2014

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Behind the scenes

There’s an amazing story behind this product, and these photos capture how the idea was born and evolved through development.

Material is the best way to validate the idea.

Sharpening the blade and testing on a kitchen.

CAD modeling and DFM for factory’s samples before EVT.

First sample arrived.

Kitchen tests before EVT.