Love in Light began as a design-driven social experiment — a playful provocation wrapped inside a meticulously crafted, luxury object. Its form deliberately flirts with symbolic ambiguity, referencing the universal origin-of-life motif found in phallic imagery, while the warm light represents emergence, renewal, and the beginning of something new.
The concept tested how contemporary society perceives objects that balance irony with elegance, questioning where the boundary lies between provocation, beauty, and meaning. By placing a subtly suggestive shape into a refined, high-quality design context, the project explored how interpretation changes when a taboo becomes art, product, or metaphor.
In the end, the lamp revealed more than expected: what started as a social experiment evolved into a surprisingly resonant product — one that quietly celebrates the birth of life, the power of light, and the way design can transform symbolism into something both thought-provoking and genuinely beautiful.
Role: Design Director, Inventor, Lead Industrial Designer.
Scope: Idea, product concept, ergonomic research, industrial design, material exploration, mechanism development, prototyping, photography, video.
Impact: Drove a provocative concept into a viral, culture-shaping product that elevated the brand’s visibility worldwide.
Designboom about Monsby Lamp
The lamp immediately went viral on Instagram, Reddit, and other platforms, attracting buyers who were ready to purchase it despite its high $6,000 price.
Behind the scenes
