Client: Panasonic
Year: 2019

The legendary Panasonic Model ER240 has been redesigned. The trimmer has become more ergonomic, beautiful and easy to use.

Role: Design Director, hands-on Industrial Designer.

Scope: Research, mechanical feasibility, design, team coordination, DFM supervision, pitch deck.

Impact: Improved user experience, elevated brand perception, and strengthened the product’s competitive position within Panasonic’s grooming lineup.