8 Gym Machines Design & Engineering for Kineo


Gym Equipment Industrial Design by Mick Beliaev New York

Client: Kineo
Year of design: 2023

We’re behind the design and engineering of eight inclusive next-gen Kineo gym machines—built for smarter biomechanics and a cleaner aesthetic. The line is now in prototype and test, validating performance and durability. Full specs and launch timeline coming soon.

Role: Design Director, Innovation & System Lead, hands-on Industrial Designer.
Scope: Research, innovation strategy, system architecture, mechanical feasibility, engineering, design, team coordination, manufacturing supervision, patents documentation.
Impact: Generated significant commercial traction, elevating revenue, media visibility, and investor interest.
The design was based on Innovation Strategy developed by Mick prior to Industrial Design stage. Check the whole Case study here: Fitness Equipment Project—From Insights to ImplementationButterfly gym machine as an example.

Before and after.


Biceps & triceps gym machine.

Before and after.


Behind the scenes: research and analysis stage. Initial concepts.

Foldable seat design came from a numerous ideas exploration.

Prototyping stage.


All eight machines went throw the same process.


Check other (outdoor) machines here.