Client: Ascrono
Year of design/release: 2020/2021

Industrial design of the Docking Station for MacBook Pro.
By connecting a USB-C hub to the docking station, you can expand to multiple screen and connect your peripherals effortlessly, enhancing your workspace and productivity (product images will update after you select an option)

Buy on Ascrono website or on Amazon

Role: Design Director, Industrial Design & Product Lead (hands-on).

Scope: Research, industrial design & CMF, DFM & team coordination, prototyping, manufacturing supervision and support, creation of marketing visuals for Amazon, website, and ads. Logo design.

Impact: The design became Ascrono’s best-selling and flagship product, driving strong Amazon sales, amplifying brand visibility, and generating hundreds of positive reviews centered on design quality.

“Buy this for the design.
Totally worth it! It’s a great dock.”

From customer’s review

Video about how it works.

Customers’ photos